Focused
One job per product. One clear action per decision point. Remove anything that competes with the task.
The Dprime Plugins brand system.
A precise identity for focused software, direct language, clear routes, and one recognisable cobalt signal.
Core assets
Use the wordmark for brand-led surfaces and the square mark where space is limited. Never redraw, stretch, outline, or add effects to either asset.
Brand principles
Every expression should feel clear before it feels clever. Product truth, honest access, and restrained confidence are part of the identity.
Direct
Name the plugin, the result, the access model, and the licence behavior without vague marketing language.
Connected
Show compatibility as a real workflow only when the products have a tested hand-off.
Consistent
The public site, help files, client portal, and WordPress interfaces share product names, icon assignments, and interaction patterns.